DeepFocus Logo
The new SouthernGFX Logo

The new SouthernGFX Logo

I settled on my ident design. A big thanks to Wayne Robson, Glenn McGuire and Oran parker who gave me either inspiration for this little project or design ideas. I decided on the compass point idea for a number of reasons:

1. It’s very simple and as a stand alone shape it can mean lots of different things.
2. The link to a compass point (pointing south) is a reference to my name. It doesn’t look so much like a compass point in it’s final form that it becomes cliched (Like a rip off of the Safari logo for example).
3. The shape has ended up looking like an alien (sort of) which gives me the link back to my work
4. I tried the shape out on a card, pin badge and as a web icon and it seemed to work well in all formats.

I’m not overly worried about colors at this stage. One of my first design sheets focused on getting the colors right before the shape. I realized that the color should be secondary to the symbol and that I may be changing the color to suit the medium anyway eg. black and white on cards, greenish tint to suit the website etc.

1 Comment

  1. Comment reply test by myself

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